Product development has evolved a lot in the SaaS industry over the past decade. Gone are the days when GTM strategies were built around a product. Now products have become a part of your GTM efforts, from product led to self service onboarding, engineers and product managers are now much closer to their customers than ever.
With the ever changing and evolving tech space, The best engineers and product managers throughout history have been known to challenge the present methods. They have questioned the methods of engineering and been at the forefront of thought innovation to differentiate their way of building products.
Is it time to reimagine product and engineering for SaaS?
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