Which Type of Partnership is the Right Fit for You at SaaS Insider?

May 12, 2024

Sponsorships/event partnerships - Wikipedia defines it as the act of supporting an event, activity, person, or organization financially or through the provision of products or services.

In short, it is the best way of putting out your brand in front of a large audience in a very short period of time. Typically, at conferences, your brand gets exposed to anywhere between 1000+ to 10,000+ people over the course of just two days.

More often than not, while browsing through various partnership opportunities, you will come across more than a single type available to choose from. When considering which type is the right fit for you, it's important to evaluate your budget and desired level of exposure. Title partnership offers the highest level of visibility and exclusivity, while gold and silver provide varying levels of benefits at a more affordable price point. 

Let’s take a closer look at the partnership opportunities provided by SaaS Insider, and help choose the tier that aligns with your goals.

Title/Platinum Partnership

If your brand likes to go big and never go home, this is the one for you. Title partnership is the best way to make a statement, 

Title partnership is essentially for enterprise companies on the lookout for large scale branding. The purpose of this branding could range from increasing your presence to launching in India/Asia to new product launches. All this is in addition to meeting your customers since your market, or a significant portion of it, would be B2B SaaS and gaining customers.

This tier is suitable for companies who have a significant market share with the Indian B2B SaaS ecosystem. Platinum partnership companies should be able use this conference as a user meetup and also a lead generation channel.

From a RoI exposure standpoint companies looking for this tier of partnership should be able to make enough returns from upsell and branding goals. Any new revenue generation should be an additional takeaway.

Gold Partner

The Gold Partnership is ideal for showcasing your expertise and gaining visibility by leveraging the conference itself. If you’re a company that has established the requirement of your offering in the market with the next step to establish yourselves as thought leaders in the space, this is for you.

With all of India’s B2B SaaS in one place, there might not be a better place to convey your expertise by positioning your founders, C-level executives or leadership as subject matter experts that ultimately gets you the right positioning.

Enterprise and growth stage companies can make use of Gold tier partnership to create good branding and secure a good number of sales qualified leads.

In the past we have had companies like Stripe, G2, AWS, Microsoft, Razorpay, Okta, Sprinto, Linkedin and HSBC be a part of Gold tier partnership. If you are very clear that the SaaS Insider audience matches with your ICP and the probability of achieving the required RoI is high, you can definitely explore this option.

Silver Partner

This tier of partnership is mostly used by early stage companies or companies who want to experiment on SaaS Insider events for the first time.

It gives you a sense of what you can expect out of our audience and the RoI that you can achieve out of this event. This is a very safe bet with low risk to experiment. We have seen best results for companies that have identified their product market fit and is looking to strengthen their Go to market.

We have had companies like Salesforce, DevRev, Leadlabs, Astra security and Tripledart be part of this partnership in the previous years of SaaS Insider.

At the end of the day, it is a two way street…

SaaS Insider onboards sponsors and partners only if we see a path to achieving the desired outcomes. We don’t bloat our numbers, this helps both parties as there are no surprises. We might say no a lot, please note that we are just trying to balance between audience experience and partner expectations.