In Conversation with Amit Agarwal, author, The Untimate Sales Accelerator
- The book talks about a single powerful strategy that contributes to maximizing sales. There are ten chapters, but the primary focus is on a single strategy. The Chapters pose questions, because the author would like the reader to think and participate in the ‘discussion’.
- The book deals with use case selling. Other chapters deal with thirty-one B2B and B2C selling experiences, which amplify the concept of the single strategy propounded by the author. The last chapter talks about the “future sales person”.
- Product differentiation can be made through value added services as well. Lot of value creation happens by servicing unknown needs. This means that even if the buyer has done research, there are still needs that are not known by the buyer.
These and more insights from the ground in this great episode of Bits About Books.